Beauty Buzz: Pure Lipcolor

We know we’re not supposed to be taken in by packaging, but the Calvin Tsao–designed space-age case of Shu Uemura’s Rouge Unlimited lipstick is too good to resist: a clear, round Lucite tube that looks chic on the vanity but lets you see exactly what color you are reaching for when rummaging through your purse. Plus, the product prides itself on "color fidelity"—this patent-pending formula means pigment stays on and stays true. In fact, Japanese makeup artist Uemura believes so completely in this marriage of innovative design and pure color that he has decided to discontinue every other lipstick in the line. $25;