When singer-turned-fashion-designer Victoria Beckham launched her first beauty line last fall, she vowed to offer “a clean and cruelty-free beauty movement that delivers inspiring, sophisticated, and streamlined essentials across makeup, skincare, fragrance, and wellness that fuel your life.” And so far, Beckham has been delivering on all of her promises and then some.
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Case in point? The designer partnered with Dr. Augustinus Bader, a leading stem cell and biomedical scientist, and his eponymous line to launch a cell rejuvenating priming moisturizer that was formulated with Bader's signature TFC8 technology clinically proven to support cell turnover. The collaboration was so successful that the two are now expanding their partnership with even more skincare products that, starting this week, are available exclusively on Net-a-Porter.
The select product range includes the original priming moisturizer, a cell rejuvenating power serum, as well as a new golden cell rejuvenated priming moisturizer perfect for summer.
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“The moisturizer instantly elevates your glow and delivers serious skin-enhancing results,” said Newby Hands, Net-a-Porter’s global beauty director. “With the same high performance as the original, the lightweight crème is developed with a blend of Augustinus Bader’s technology and powerful clean ingredients to boost radiance, deeply hydrate, reduce the appearance of pores, and renew the skin, in a new golden-bronze glow.”
The range also includes some of Victoria Beckham’s own makeup essentials that are “guaranteed to give skin a beautiful finish and are so easy and comfortable to wear,” according to Hands.
Since the very beginning, luxury performance and clean ingredients have been at the center of Beckham’s sustainable line. In addition to opting out of using more than 1,300 harmful ingredients, each product comes in recyclable or biodegradable packaging. In fact, the entire Victoria Beckham Beauty line is part of Net-a-Porter’s Net Sustain platform that highlights eco-conscious products and brands.
“As a female founder, Victoria brings that knowledge of how a product fits into our daily life, and how we like to use our products today,” added Hands. “The kajal pencils are lovely to use and you can either use them as a liner or they are so easy to smudge for a smoky look. The serum fits perfectly into any existing skincare regimen—I have been using it both as skincare and then throughout the day over my base as it makes the skin look really fresh and dewy.”
