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This story was published before Summer 2021, when we launched our new digital experience.

Superstar Stylist Jen Atkin Brings OUAI’s Cult Favorites Out East

Every celeb’s favorite hair guru is headed to Gurney’s Resorts for a summer stay.

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Ask any beauty editor about their go-to product for creating beachy waves, and they’ll likely tell you all about the benefits of OUAI’s Wave Spray. The signature product from celebrity hairstylist Jen Atkin’s product line OUAI (pronounced the way Parisians say yes: “way”) is meant to give hair a beachy, just-out-of-the-ocean look—so it’s only natural that the stylist to the stars has partnered with a pair of luxe waterfront retreats from Gurney’s Resorts for her first-ever hospitality partnership.

All summer long, the queen of relaxed West Coast glam—Atkin is the stylist behind Kim Kardashian’s famously lush locks, after all—will bring her OUAISPACE concept to the beach out East. The spa salon will pop up at Hamptons icon Gurney’s Montauk Resort & Seawater Spa as well as the brand’s newly opened Rhode Island outpost, Gurney’s Newport Resort & Marina. The seasonal residency will include a full-service salon featuring a curated selection of multi-use products and sulfate-free shampoos and conditioners that nourish hair and bring out its natural beauty. It’s all based on Atkin’s concept of real hair for real life—easy to use, relaxed style that looks great no matter what. After all, summer vacation is the time to forget the fuss.

The OUAISPACE just one of the Gurney’s health and wellness offerings this summer—Gurney’s Montauk Seawater Spa in Montauk will also offer infrared sauna sessions from HigherDOSE, with a discounted rate for hotel guests. All the better to get your glow on this summer.


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