Opening Ceremony Launches Pop-Up with Green Beauty Brand Tulura

Sergey Shmidt/Courtesy Tulura

The all-natural skin care line will showcase its warm-weather products at the clothing brand’s SoHo store

Tulura, a seasonally focused skincare brand that launched in 2017 at the hands of model turned esthetician and aromatherapist Eileen Feighny, is bringing its products to the shelves for the first time with a retail partnership with Opening Ceremony. To kick off the collaboration, the store’s SoHo location has launched a two-week pop-up, complete with a sweeping, custom-designed plant installation by Georgia Marcantoni.

“I’ve always admired how Opening Ceremony influences how we dress,” says Feighny. “By working together on this collaboration, we hope to make an impression on how customers perceive beauty and skincare.”

Currently on offer is Tulura’s Warm Season duo ($140): the 100 percent active, gel-like Vitamin Peptide Serum, which both nourishes and exfoliates skin with hyaluronic acid and AHA lactic acid; and the Warm Season facial oil, a super-soft and quick-absorbing (and heavenly scented!) blend of soothing oils like marula, hemp, and rose made specifically for warmer months.

The pop-up will run until August 6. Tulura products are also sold at Opening Ceremony at Ace Hotel in New York City, Opening Ceremony Los Angeles, and online at openingceremony.com.