Despite their first impression as fake kids’ makeup, the tiny-sized lipstick, mascara, eyeliner, rouge pot, concealer and BB cream in the Stowaway Cosmetics kit ($75) are actually high quality. Founders Julie Fredrickson, an e-commerce and digital-marketing entrepreneur, and Chelsa Crowley, a makeup artist and chief creative officer, found a need for premium makeup that can be carried with you and not weigh you down. Standard sizes, they believe, reflect the past when women did their makeup at home. Plus, you can use up the small batches before they expire. All products are paraben-, phthalate-, and cruelty-free. From $10 when sold individually; stowawaycosmetics.com.
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