Insider Intel: Charlotte's Book

A new website that helps busy women find the best beauty services, seamlessly. 

It may seem odd to point this out in a magazine, but not everyone reads magazines. Which is one of the reasons Robin Shobin decided to create Charlotte’s Book, a user-friendly site for busy women who want to look their best, but don’t know how to separate the wheat from the chaff when it comes to dermatologists, doctors, procedures, and products. A former credit analyst for J.P. Morgan, Shobin’s aha moment came when a colleague asked for advice on facialists. “She didn’t have a clue (or time) to research options,” she says. The site focuses on Manhattan, but if Shobin has her way, it will list other cities soon.