The most pressing question in the beauty industry today goes beyond whether to choose matte or high-shine makeup, balayage or ombre hair color, creams or serums. These days, savvy self-care seekers know beauty is more than skin deep, and they’re opting for healthier, safer products and procedures that not only forgo unnecessary and potentially harmful chemicals but also actively nourish the body with pure, natural elements.
“Our bodies have their own intrinsic healing mechanisms,” says Rose-Marie Swift, founder of green beauty brand RMS. Rather than relying on high-tech interventions, these systems “are supported by a natural lifestyle and healthy living.”
The movement has inspired a handful of exciting changes in the industry, including substituting traditional polishes for nine-free lacquers, integrating organic essential oils that eschew toxic add-ins, and finding simpler solutions for the overall health and wellbeing.
With the luxury market embracing a greener approach with new high-end holistic products, treatments, and regimens, there’s never been a better time to go all natural.
The Natural Approach to Luxe Makeup
It used to be a choice between chemical-free natural formulas and high-performance luxury brands. But today’s cosmetic companies are creating safe and indulgent makeup that’s hard to resist. See the slideshow »
All-Natural, Female-Led Lipstick Lines to Know Now
Your favorite shade probably isn’t working as hard as it should. Luckily, a cadre of leading ladies is creating lipstick that’s as luxurious as it is health-conscious. See the slideshow »
10 Luxe Hair Products for a Green Beauty Routine
Hair that’s layered until chemical products is bound to fall flat. Help it bounce back with natural, plant-based, and organic ingredients. See the slideshow »
Nourishing Face Oils to Naturally Soothe Winter Skin
These 12 botanical-based elixirs keep skin supple all season long. See the slideshow »
The Fountain of Youth: The Next Phase of Codage’s Custom Serums
This modern Paris apothecary sells the most personalized skincare on the market. Read the article »
From the Archives: Is Honey Beauty’s Biggest Secret?
The intense moisturizing properties of pure honey make it one of skincare’s most important, and all-natural, resources. Read the article »
From the Archives: Drink to Your Health with Red Wine
After receiving a red wine Rx, one writer explores the history of the beverage’s oft-debated medicinal uses. Read the article »
The Salons, Spas, and Boutiques
Green Revolution: 15 Non-Toxic Nail Salons in the U.S.
From Miami to Cincinnati to L.A., salons are opting for waterless services, organic oils and scrubs, and paraben-free polishes. See the slideshow »
San Francisco’s Best All-Natural Beauty Boutiques
The Bay Area has long embraced the idea of a natural, mindful lifestyle. Now it has the green beauty goods, and the luxury settings, to match. See the slideshow »
Detoxing at The Ranch at Live Oak/Malibu Fitness Retreat
There’s no coffee, sugar, or wine at this trendy California spa. Read the article »
A Week in Costa Rica with Celebrity Trainer Terri Walsh
The coveted personal trainer creates customized workout routines during her seven-day fitness intensive. Read the article »