10 Luxe Natural Hair Products for a Green Beauty Routine
Hair that’s layered under chemical products is bound to fall flat. Nourish truly healthy strands with natural, plant-based, and organic ingredients.

When it comes to hair care, many of us tend to think in terms of curing problems—a little dry shampoo here, some leave-in conditioner there—rather than preventing them. But celebrity colorist and co-owner of Manhattan’s FourteenJay salon David Adams warns that these “spot treatments” not only ignore the root of the problem, but might actually even contribute to bad hair days.
Most products in our showers contain sodium lauryl sulfates (basically, synthetic soaps), which produce that satisfying foamy lather that clears the hair of dirt and oil. But they often go too far, stripping the natural oils of the scalp (causing dryness, itching, flaking) and hair (frizz and faded artificial color). For Adams, truly healthy hair can’t thrive without equally healthy ingredients. “Using natural [products] involves more work and research, but results in healthier hair and a better environment for guests, hairdressers, and the planet,” he says.
With the green beauty movement influencing the hair care industry, new brands are filling the marketplace with not only sulfate-free shampoos but also completely natural, plant-derived, or organic products. “It’s almost like a farm-to-hair movement,” says Mordechai Alvow, an experienced editorial hairstylist and founder of natural brand Yarok. “[Living organically] is not only about the foods we eat anymore; it’s about everything around us.”
Here, we rounded up ten natural hair products that treat myriad concerns—including conserving color, increasing volume, defining curls, and restoring the scalp (which directly affects every strand it grows)—for a healthy, happy, green routine.

Captain Blankenship Ray of Light Sea Salt Sun Spray
An organic ode to ’90s hair lightener Sun In—Captain Blankenship founder Jana Blankenship’s adolescent beauty essential—Ray of Light Sea Salt Sun Spray (named in honor of another pre-aughts staple, Madonna) works triple duty. Atlantic sea salt adds no-fuss texture, aloe vera hydrates, and citrus oils and extracts lighten strands in the sun. Plus, it smells great. $28; captainblankenship.com.

Onira Organics The Oil
Packed with carotene-rich Buriti oil from the Brazilian “tree of life,” Onira Organics’ The Oil protects hair from the elements and can even absorb UV rays. With the highest concentration of the U.K.-based brand’s signature Tahitian Ginger blend—a mix of Polynesian flower extract and Monoi, an oil made by soaking Tahitian gardenias in coconut oil—it’s also an effective nourishing treatment and styling product for thick curls. $50; net-a-porter.com.

Briogeo Scalp Revival Charcoal + Biotin Dry Shampoo
Nancy Twine waited over three years after founding her natural hair care company, Briogeo, to introduce a dry shampoo into the product mix. “I wanted ours to be really different, to be healthy for the scalp,” Twine says. Unlike other dry shampoos, which can clog follicles and contribute to buildup, Briogeo’s talc-free powder formula contains tiny binchotan charcoal particles that draw out and absorb deep-rooted impurities. A squeeze of the innovative bottle imparts an even puff of powder that leaves hair feeling light and smelling fresh. $24; briogeohair.com.

Grown Alchemist Volumising Shampoo and Conditioner
Using a team of cosmetic chemists, Aussie hair- and skin-care brand Grown Alchemist creates science-based products that are also Australian Certified Organic. This hard-working shampoo contains vitamin B7, also known as hair and nail strengthener biotin, and flavonoids, which studies suggest can promote hair growth. The conditioner, packed with althea extract, separates and softens strands that can tangle when washed with low-lather formulas. $49; whiteroombrooklyn.com.

Rahua Color Full Hair Mask
Rahua’s weekly hair mask is the third step in the brand’s new color-protecting system, which employs oils like omega 9–rich ungurahua and hydrating cranberry seed that push and lock color into the shaft and give hair soft, lightweight body. All of Rahua’s plant-derived ingredients are grown and sustainably sourced from the Amazon rainforest, including the mask’s exclusive hibiscus flower extract, an antioxidant that supports color by protecting and strengthening strands. $62; rahua.com.

Yarok Feed Your Youth Serum
This pre-shampoo treatment fights hair’s aging process by replenishing the natural oil glands under the scalp, which gradually deplete over time. Orange oil boosts blood circulation in the follicles, and avocado and yarrow oils moisturize the scalp and hair shaft, creating a seal that adds shine and eliminates frizz. Yarok’s founder, veteran hair stylist Mordechai Alvow, who mixes each formula himself in his New York City–based Beauty Kitchen, takes a holistic approach to beauty. “There is a circuitry for everything you do in life,” he says. When you use pure products, “life looks better, you feel better, and you are able to treat others well.” $29; shop.yarokhair.com.

Reverie MILK Anti-Frizz Leave-In Nourishing Treatment
The minimalist yet modern black-and-white aesthetic of Reverie’s actually fun-to-read website is a reflection of the brand’s products: easy-to-use, high-performing, multi-purpose. Infused with shea butter produced by female farmers in Africa and super-moisturizing pracaxi oil, MILK “repairs and protects hair from thermal and environmental damage,” brand president Hillary Markenson says. But it’s also a primer that can be layered under other products, like the brand’s new MARE beach spray. What’s more, buying Reverie means helping to support the Fair Trade, EcoCert, and small family farms from which they source their ingredients. $42; gmreverie.com.

Evolvh UltraShine Shampoo and Conditioner
“We approach hair care like more of a skin-care regimen” by healing, treating, and moisturizing, says Evolvh founder Boris Oak. Unlike other products, which use ingredients that sit on top of the hair, Evolvh’s gentle, everyday shampoo employs tiny amino acid molecules—the building blocks of protein, hair’s main substance—to nourish locks from the inside out. And rather than coating hair with “cosmetic, surface-level moisturizers,” Oak says, the line’s conditioner literally sinks into strands, working quickly to add softness and shine. From $24; evolvh.com.

Aveda Pramāsana Purifying Scalp Cleanser and Protective Concentrate
The two plant-derived products in Aveda’s new scalp-friendly line (the third step, a hydrating mask, is used in salons only) help balance the scalp and clear it from debris that can clog follicles and cause them to shrink and produce thinner, more fragile strands. The cleanser enlists babassu and coconut extracts and wintergreen-derived salicylic acid to purify the skin and hair roots, and the protective serum balances oil levels and preserves the scalp’s natural protective barrier. Both can be used once per month. “The scalp needs to be cleansed just as the skin [on the face] does,” says David Adams, celebrity colorist and co-owner of Manhattan’s FourteenJay salon. “It’s the foundation for beautiful hair.” From $31; aveda.com.

Sans [ceuticals] Nourishing Hair Hydratant Ultra+
With a goal to simplify beauty routines, Sans—which stands for seasonal, active, natural, and sustainable—designs potent, multifunctional products. Ultra+, a newly upgraded formula of the brand’s super-luxe hydrating cream, acts as an in-shower conditioner, a smoothing serum, a curl enhancer, and a treatment mask. Its lipid- and protein-filled formula replenishes hair’s moisture and is perfect for combating the frizz that accompanies summer’s humidity. $27; shop.sansceuticals.com.
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