Diptyque’s New York Pop-Up Celebrates the Fragrance That Started it All

Courtesy Diptyque

For the 50th anniversary of L’Eau, Diptyque’s first scent, the storied brand’s SoHo shop is decked out with a splashy immersive experience.

Diptyque has long been known as a pioneering haute parfumerie, drawing inspiration from the past and keeping to tradition while still appreciating the need for innovation and olfactory eclecticism. In 1961, three friends in Paris opened a storefront bazaar selling plain and print soft furnishings, the founding trio later combining their artistic talents, creative visions, and elegant tastes to launch a brand well-regarded for balanced, transformative scents. Their vision extended from fragrances to candles and face and body care, cementing Diptyque’s reputation as one of France’s most celebrated and versatile perfume companies.


Courtesy Diptyque

This year Diptyque is celebrating the 50th anniversary of L’Eau–the luxury brand’s first, genderless fragrance–with two new creations: “Tempo,” a woody scent, and “Fleur de Peau,” a musky floral. These fragrances, influenced by the 1960s and serving as tributes to L’Eau, each bring their own distinct scents to the already wide-ranging collection.


Courtesy Diptyque

To celebrate 50 years of scent creation, Diptyque has produced its first-ever temporary pop-up boutique in New York’s SoHo neighborhood, made exclusively to highlight the perfumer’s history of fragrance. The shop includes interactive sensory experiences to guide guests through the evolution of the brand’s iconic fragrances and break down the different composition elements in each scent. The pop-up will be open for the next three months at 112 Mercer Street. diptyque.com