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What Makes Dior’s Serum Worth Its $2,600 Price Tag?

It's made from ultra-exclusive grape sap from one of the world's most prestigious vineyards.


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To say Dior’s ultra-exclusive L’Or de Vie La Cure intensive skin treatment is luxurious would be an understatement. Serious skincare obsessives will already know about this super-rare serum that makes an annual return with an improved iteration each festive season. Like a fine wine, Dior’s L’Or de Vie La Cure is created in limited-edition annual vintages, and just like its iterations of years past, the new 2019 vintage promises an intensive, luxurious skin treatment focusing on longevity and next-level anti-aging.

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"In just three months, skin is transformed," reads the product description for one of the most luxurious skincare products on the market. The two products from the L’Or de Vie La Cure range, a three-month serum set, and a super hydrating cream, are both formulated in partnership with one of the most prestigious vineyards in the world, Chateau d’Yquem in Bordeaux.

The products are the brainchild of famed winemaker Pierre Lurton and Édouard Mauvais-Jarvis, Dior Science’s environmental and scientific communication director. Together, they’ve created one of the “most powerful” anti-aging products on the market, Mauvais-Jarvis told Departures over Zoom.

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Dior Science has been studying vines for over thirty years and that research was funneled into the incredibly concentrated formula. The pair discovered that a super-concentrated amount of the noble rot that grows on the award-winning vineyard's grapes, known as the "Yquem sap" translates into a youthful elixir for the skin. An optimal concentration of the grape's sap actually "blocks the process of aging,” Lurton explained to Departures. The sap rapidly rejuvenates skin cells and gradually restores collagen production.

It's this unique noble rot that's the key ingredient in the product's allure, a precious micro-organism that transforms the grapes into liquid gold that isn't found in any other skincare product anywhere else.

And as one would expect, harvesting this unique ingredient that grows on Chateau d’Yquem's grapes is no easy feat. “The grape harvest is a fleeting crucial moment when summer fades into fall where nature works its miracle and reveals the treasure of Yquem,” Francis Mayeur, the technical director of the vineyard's estate explained.

Following a time-tested harvest method, 160 harvesters are organized into four groups who then survey the vineyard in search of “botrytized” seeds, meaning the grapes that have been transformed by noble rot and have reached an optimal point of concentration. They're then handed over to Dior Science who creates the magic in a bottle serum.

Needless to say, there's a limited supply of the Yquem sap each harvest season, meaning there's an exclusive amount of the serum and cream each year. For lucky folks who do get their hands on the serum, what they'll receive is three wax-stamped bottles sealed with golden thread. Each golden vial contains a monthly dose. The first bottle focuses on transformation, promising to spectacularly boost the skin's luminosity, the second deals with amplifying the results, and the third bottle is all about reinforcing your radiant and firm results.

Dior's L’Or de Vie La Cure Vintage 2019 and La Crème are available from December 1 at or


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