“The Drybar of Botox” Plans National Expansion

Dustin Walker/Courtesy Alchemy 43

Aesthetics bar Alchemy 43 maps plan for national expansion, making microtreatments and injectibles as accessible as manicures or haircuts.

After a decade working for giants including MAC Cosmetics, Nordstrom, Benefit Cosmetics, and ck Calvin Klein beauty, Nicci Levy learned a thing or two about the cosmetics industry. And in 2017, the former business development manager for Beverly Hills’s Allergan became the founder the chief executive officer of aesthetics bar Alchemy 43. “I learned everything there was to know about cosmetic injectables, and I quickly realized that it was a largely misunderstood segment of the beauty market,” Nicci says, “With Alchemy 43, the goal is not to change the way people look, it’s to help them feel their best in their skin—whatever that means to them—while educating them on the process and making it fun.”

Touted as “the Drybar of Botox,” Alchemy 43 (named after the number of muscles in the face) has taken an accessible approach to microtreatments and injectibles, posing services as part of an ongoing beauty regimen. Licensed medical experts perform the clinical treatments—like micropenning and lip enhancement—ensuring professionalism and quality results. And with a $99 monthly membership plan and promotion of the preventative effects of botox, the company has drawn equal parts younger and older clientele—half of whom are under 35 years old.


Dustin Walker/Courtesy Alchemy 43

Welcoming two new locations this month alone—one in Santa Monica (1230 Montana Avenue), the other in West Hollywood (8634 Sunset Boulevard within Sunset Plaza)—the woman-led company has plans for further expansion. Alchemy 43 backed by the DryBar co-founders, has plans to bring its concept to Manhattan next, as well as nine other sites (including Orange County, Dallas and San Francisco) in 2019; and a projected 50 more within the next six years.