The Bespoke Audi A8

A Champagne bar tops off the amenities in this car.

It’s called the “Cool Box,” and it’s just one of the $40,000 worth of upgrades in the Audi A8 L W12 customized sedan we test-drove. Designed and built at Audi’s subsidiary quattro GmbH in Neckarsulm, Germany, this model exemplifies the range of bespoke options Audi offers those interested in more than the traditional accoutrements.