It’s called the “Cool Box,” and it’s just one of the $40,000 worth of upgrades in the Audi A8 L W12 customized sedan we test-drove. Designed and built at Audi’s subsidiary quattro GmbH in Neckarsulm, Germany, this model exemplifies the range of bespoke options Audi offers those interested in more than the traditional accoutrements. audiusa.com

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