From Our Archive
This story was published before Summer 2021, when we launched our new digital experience.

The First Virtual Reality Art Show Is Debuting This Month

Pioneering technology will provide a fully immersive and interactive visitor experience.


How (and Where) to Shop Like a True Parisian


How (and Where) to Shop Like a True Parisian

Marie-France Cohen, the creative force behind Bonpoint and Merci, reveals the best...

Welcome to Moto World


Welcome to Moto World

Like tattoos and hairless cats, motorcycles have moved from the periphery toward...

A New Vision of West Africa


A New Vision of West Africa

An emerging generation of young creators are forging a contemporary vision of...

The coronavirus pandemic has forced many different industries to think differently about how they operate. And that includes the art world. For example, Phillips Auction house hosted its 20th Century & Contemporary Art Evening Sale via live stream. Now, UNTITLED, ART online, Powered by Artland, is set to be the world’s first VR art fair to enter the market.

While the art world’s pivot to digital viewing has been massive, some experiences have been underwhelming due to siloed viewing rooms and lackluster jpeg images of artworks. UNTITLED, ART hopes to change this at the end of this month by partnering with Artland and utilizing the latest gaming technologies to create the digital fair of the future. Interactive features such as the ability to communicate with dealers and collectors in real-time and a built-in e-commerce platform that supports online transactions are unique to the fair.

The online fair will be accessible 24-hours a day and create life-like navigation through space. Visitors can stroll through the aisles, and exhibitors can customize their booths with two choices in booth size.

Related: 7 Worldly Virtual Experiences That Let You Soak up Culture at Home

“We are beyond excited to be launching UNTITLED, ART Online at a time when the art world is relying more heavily on digital engagement,” states Jeffrey Lawson, founder of UNTITLED, ART. “This platform, the only virtual reality experience available in the art market, is something we have been hard at work on with Artland for nearly a year now and have decided to launch it earlier than intended in an effort to help reinvigorate the global art economy.”

He added, “Not only have we created an original and innovative virtual experience that is as close to being at UNTITLED, ART Miami Beach as virtually possible, but we are also providing our clients with a state-of-the-art e-commerce platform at a time when they need it the most.”

Related: These Virtual Tours of Europe's Famous Castles Will Make You Feel Like a Royal

The first edition will launch at 11 am EST on Friday, July 31, and run 24-hours a day through midnight on Sunday, August 2, 2020. There is a preview day on Thursday, July 30, at 11 am EST.


Let’s Keep in Touch

Subscribe to our newsletter

You’re no longer on our newsletter list, but you can resubscribe anytime.