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How and Where to Donate to Fight Racial Injustice

Organizations to support and tips to make lasting contributions.

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One of the easiest and most impactful ways to take action in light of recent racial injustice is to donate money. Following the deaths of George Floyd, Ahmaud Arbery, and Breonna Taylor, individuals, corporations, and cultural leaders are uniting to support organizations committed to seeking justice in response to racial inequity. Those wishing to donate can contribute to any number of organizations fighting racial injustice—from well-established civil rights organizations like the NAACP and ACLU to more recent, grassroots initiatives.

American Express recently announced its donation of $1 million to the National Urban League and the NAACP Legal Defense and Educational Fund. In addition to their contributions to these two leading civil rights organizations, American Express has pledged to match eligible donations made by their employees.

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For those looking to give, start by checking if your company is able to match your contribution to specific organizations. You may be able to stretch your impact even further as a result of company matching. Next, consider whether you want to donate in a lump sum or set up a recurring donation. Making a larger donation now is extremely valuable, but to offer lasting impact, you can even go a step further and set up monthly contributions. Finally, have an open conversation with your family about which organization you want to align with, and whether you’d prefer to divide your donation funds between multiple organizations, or throw as much support as possible behind one.

For those preparing to donate in support of social justice, consider these seven organizations.

The Loveland Foundation

An organization advocating for black females, The Loveland Foundation is focused on healing, especially following acts of racial violence and injustice. Working in partnership with like-minded organizations, The Loveland Foundation offers financial assistance to black women and girls seeking therapy. Recipients of the Loveland Therapy Fund will receive support for four to eight therapy sessions and help finding an affordable and right-for-them therapist. Donate here.

NAACP Legal Defense and Educational Fund

The NAACP’s Legal Defense and Educational Fund works through “litigation, advocacy, and public education” to effect lasting change in the U.S. government. Specifically, they are focused on “structural changes to expand democracy, eliminate disparities, and achieve racial justice.” From voter’s rights to the criminal justice system, this organization seeks to fund legal battles aimed at eliminating racial inequality. Donate here.

American Civil Liberties Union

The American Civil Liberties Union seeks to ensure constitutional freedoms for every race, gender, and sexual orientation. They lobby for systemic change so that we may see equality across the country. In terms of the cultural conversation right now, they are taking on issues of free speech, criminal justice, human rights, and racial justice. The ACLU is composed of 300 staff attorneys and many thousands of volunteer attorneys committed to their 100-year-old legacy of fighting to protect civil liberties in this country. Donate here.


JustGiving is a peer-to-peer fundraising platform, much like Go Fund Me, where users can donate or raise money for specific causes. Cultural leaders, including chefs, designers, or yoga instructors are using this donation-based platform to auction off exclusive classes to the public. Once the funds are raised, they donate to the civil liberties organization of their choice. For American Express Card Members who want to support a charity on JustGiving, they can donate with their American Express points to the 1.5 million nonprofits currently housed on JustGiving. Simply choose the charity, enter your donation amount, and opt to apply your Membership Rewards points at checkout. Donate Amex points here.

Campaign Zero

Campaign Zero is specifically focused on putting an end to police violence. All funds support “the analysis of policing practices across the country, research to identify effective solutions to end police violence, technical assistance to organizers leading police accountability campaigns and the development of model legislation and advocacy to end police violence nationwide.” They advocate at a local, state, and federal level. Their website also thoroughly tracks legislative changes related to police violence so that donors can stay involved and follow progress against racial inequality in the long term. Donate here.

National Urban League

National Urban League fights for a world with zero equality gaps, through five initiatives: education, jobs, housing, health, and justice. The strong civil rights and urban advocacy group works primarily in underserved communities to bring justice and safety to their streets. The National Urban League, based in NYC, has a 110-year legacy and positively impacts 1.7 million lives each year. Donate here.

Color of Change

Color of Change is the largest digital racial justice foundation in the U.S. The grassroots organization is devoted to building up African American communities through economic, criminal, and media justice. Color of Change believes solidifying racial equality means ensuring fair hiring practices, correcting racial wage disparities, seeing representation on our screens, instituting prosecution reform, and stopping anti-black violence. Donate here.


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