Often it’s in the most unlikely places—a onetime industrial complex, an overlooked side street, a forgotten-about neighborhood—where artists, designers, and up-and-coming chefs are deciding what you’ll be wearing, eating, and talking about next. It’s in these places, where new ideas mature, but never get old. In fact, 30 years ago, a group of researchers found one such secret in the most unlikely of places: a sake brewery in Japan. Far from a beauty lab, the experts behind SK-II skincare discovered what would become known as PiteraTM, a derivative of the sake fermentation process rich in amino acids, organic acids, proteins and other important skin nutrients, which fosters a healthy complexion with remarkable anti-aging benefits.
GOWANUS, NEW YORK
Possibly the hippest borough on the planet, Brooklyn buzzes with stylish neighborhoods from Williamsburg to Cobble Hill. Even the lowly Gowanus Canal area is having a moment, with a renaissance of dining establishments recalling Dumbo in the 1990s. A local pizzeria where Frank Sinatra and his Rat Pack once gathered for casual slices has now reopened with a wood-burning stove. A clutch of new spots along Third Avenue have all been hailed as some of Brooklyn’s hottest eateries, creating an up-and-coming restaurant row. After a long day of exploring these culinary gems head back to your hotel and take a break before grabbing dessert and drinks. Indulge your skin with SK-II Facial Treatment Essence enriched with more than 90 percent Pitera™ to help restore hydration and balance pH for beautiful glowing skin.
VILA MADALENA, SAO PAULO
Escape from the city’s sleek high-rises to this low-rise district of pastel-colored townhouses and winding streets known for its live music venues, small restaurants, and hip nightspots. Sampa residents head to this bohemian neighborhood for bars with encyclopedic cocktail menus, one offering 660 varieties of Cachaça, the boozy base for a Caipirinha, and other sceney spots doling out “chopp” draught beers with savory snacks, like bolinhos de arroz risotto balls served with a lime wedge and hot sauce. On small side streets, party in loft spaces featuring electro acts and DJs, or catch up-and-coming Brazilian bands playing live on small stages. While you don’t want to miss out on Sao Paulo’s legendary nightlife, you also don’t want to look like you were up till dawn. Snap back from a long night out in just 15 minutes with a SK-II Facial Treatment Mask designed to hydrate, replenish, and boost the skin’s natural renewal cycle for radiant skin.
HAJI LANE, SINGAPORE
Away from the gleaming malls of Orchard Road, on a petite side street in the city’s historic Kampong Glam, or Muslim quarter, a clutch of young designers have converted the neighborhood’s shop-houses into fashion-forward boutiques and cutting-edge shops. Browse tailored-made dress shirts stitched with statement buttons, pick up one-of-a-kind home décor items, and get a hip handbag or killer pair of heels. Take a break from shopping at a small Amsterdam-and-bike-themed café, serving up continental-inspired fare like Dutch frites and mayo, and of course, house-blend coffee.