Swizz Beatz x Zenith Release 3 Limited-Edition Watches at Basel World Watch Fair

Courtesy Zenith

The Grammy Award-winning musician releases three limited-edition watches with the Swiss manufacturer.

This week at Basel World, the annual watch convention in Basel, Switzerland, Swizz Beatz (the Grammy-winning hip-hop producer and husband of Alicia Keys) and Zenith released a box set of three colorful styles titled "Defy Zero G Swizz Beatz."

Each piece features an inspirational quote from the musician on the latter and bezel (“Never let people tell you what you can’t do, because the sky’s not the limit, it’s just the view”) and 44mm-diameter brushed titanium case with an orange-accented, openworked dial. The white rubber and orange alligator leather bracelet features a titanium and white gold buckle.


Harold Cunningham/Getty Images for Zenith

A box set of three watches is available now for $200,000 and includes an intimate dinner for two in Swizz Beatz’s Manhattan recording studio.