Gieves & Hawkes, of No. 1 Savile Row, brought its dapper wares stateside in August with the opening of its first U.S. outpost, at New York’s Bergdorf Goodman. For a house that for more than 200 years has discreetly outfitted customers whose blood runs to various shades of blue, the move is a particularly weighted one.
“British tailoring is about understated elegance, attention to detail and the finest materials,” says the brand’s creative director, Jason Basmajian, adding that he hopes to resonate with “an American consumer seeking the finest tailoring, the ultimate fabrics and something new and interesting.”
Basmajian has tried not to get too bogged down in heritage, adding a fresh point of view by mixing traditional Donegal tweed and Glen plaid suits with flannel shirting and leather bombers. The full ready-to-wear line will be available at the New York shop along with tailoring services for Bergdorf’s most exclusive clients. While Gieves & Hawkes tailors will be traveling to New York regularly, one still has to make the pilgrimage to London for the full Savile Row bespoke experience (complete with four fittings over 12 weeks). Suits start at $3,000; in-store only; 745 Fifth Ave.; 212-753-7300; bergdorfgoodman.com.