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Tomas Maier opens a new luxury outpost on Madison Avenue.

The exemplar of understated luxury, Tomas Maier has found a permanent home for his namesake brand. Maier, who is also the creative director of Bottega Veneta, is growing his personal label beyond easy-chic beachwear, and he’s doing it where clients of his East Hampton and Palm Beach shops return from their holidays. Look for austere but smart ready-to-wear, jewelry, shoes and bags for women and men.

At 956 Madison Ave.