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This story was published before Summer 2021, when we launched our new digital experience.

Shopping in San Francisco: Jackson Square

The compact quarter peeks from the shadows of the financial district.


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Previously known for stately galleries and antique stores, Jackson Square is now defined by a younger, aggressively fashionable crowd. The Allbirds concept store (27-99 Hotaling Pl., 888-963-8944) was founded in 2016 by a New Zealand pro soccer player and a local biotech engineer. They had a simple idea for footwear: to make the most comfortable and affordable nonsynthetic shoes, period. While the rest of the world can now shop the two styles of wool sneakers (in black, gray, and white) online, the brand just opened its first brick-and-mortar in an alley. A neighborhood fave: the Natural Black Wool Runner.

Taking advantage of every nook and cranny, William Stout Architectural Books (804 Montgomery St., 415-391-6757) packs its floor-to-ceiling shelves with a dizzying range of design-related titles. Locals know to ignore the misleading name on the awning: The inventory spans all design disciplines. I spend hours here, poring over new, used, hard-to-find, and out-of-print books—and so do local and visiting architects, book collectors, and those coffee-table-book-hoarding fashion designers.

Eden & Eden (560 Jackson St., 415-983-0490) feels like hanging at the studio apartment of your hippest friend—the one who is equally comfortable in a Céline pantsuit and a rocker tee. While the one-of-a-kind vintage clothing, leather bags, and geometric jewelry are the standouts, a gorgeous ceramic piece always finds a way to my own apartment.

Vanessa Traina's SF Secrets

The San Francisco native and creative director of The Line reveals her weekend shopping routine.

“I love how Hero Shop is curated to suit the San Francisco woman. They also carry my husband’s jewelry line, CVC Stones, which I, of course, am partial to. When it comes to florists, Birch makes the most whimsical, meaningful arrangements. For home goods, I’m a frequent visitor of both March and Sue Fisher King—I never walk away without a set of linens or something to add to my tablescapes. The Ferry Building is my go-to for lunch and any gourmet shopping needs.”

Charging Station

Réveille Coffee is where to grab a cup— but don’t order it to go. Enjoy its signature brew at the curved bar. 200 Columbus Ave., 415-789-6258;


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