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This story was published before Summer 2021, when we launched our new digital experience.

This Korean Lip Mask Is Sold Every 11 Seconds Around the World

Yep, it’s that good.


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When it comes to our beauty routine, we have to admit that we often ignore or pay less attention to our lips. And it’s not something that we’re proud of. Your pout deserves just as much TLC as the rest of your face, if not more. Did you know, for example, that lips don’t have sebum-producing glands? That means that when it comes to hydration, your saliva and the water you drink are the only moisturizing agents your lips can count on. This is why giving your lips an extra boost of hydration is essential, especially this time of the year when temperatures drop and chapped lips become a daily occurrence.

Enter Laneige’s lip sleeping mask.

The Korean brand, which was founded in 1994, believes that “a well-hydrated skin is the solution for many skin problems” and, based on our experience with their best-selling (the company claims that one is sold every 11 seconds around the world) lip mask, we’re inclined to believe them.

The original berry-flavored mask comes in a beautiful .7 oz pink container and a tiny applicator. Last year the brand also launched three more flavors—vanilla, apple lime, and grapefruit. All four are formulated with Vitamin C, antioxidants, and Hyaluronic acid, which locks in the active ingredients and helps your skin better absorb moisture overnight.

Simply apply a small amount before going to bed and wipe off in the morning to reveal smoother (the mask also removes dead skin cells) and plumper lips. It’s as easy as that. You will never have to worry about dry or chapped lips again.

Don’t’ believe us? Laneige’s lip mask has over six thousand five-star reviews on Sephora’s website and it is also the number one best-seller on Amazon. Yes, guys, it’s that good. Try it for yourself!

To buy: $20,


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