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Hermès Launches First New Men's Cologne in 15 Years

H24 is the first major fragrance from Hermès since Terre d’Hermès was introduced 15 years ago.


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Just in time for spring, Hermès launched the newest addition to their men's fragrance collection—and it's a fresh take on the traditional men's cologne.

It's been over a decade since Hermès launched Terre d’Hermès, their last men's fragrance—a blend of grapefruit, cedar, and shiso. And with their newest release earlier this week of H24, the esteemed brand wanted to go in a bit of a different direction. Pivoting from the warm, sensual scents in their last fragrance, creative director Véronique Nichanian wanted to offer something with a fresher, more vibrant profile.

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This time around, Nichanian introduced a scent that strayed from the typical woodiness that you'd find in other men's fragrances by including a mix of clary sage, narcissus, rosewood essence, and sclarene. "It gives the scent a metallic vibration, which reminded Head Perfumer Christine Nagel of the hot irons in the Hermès workshops," according to a statment.

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The launch of the new scent is a stand-out moment for Hermès as it's the first new men's fragrance the brand has introduced in 15 years, and even more so because it's so different from their last release, Terre d’Hermès. And the fragrance itself isn't the only reworked part of the offering. The team worked with designer Philippe Mouquet on a refillable bottle that comes in a box that's made from 100 percent recycled and recyclable paper.

The fragrance is offered in three sizes: 100ml ($105), 50ml ($80), and 15ml ($33). It can be purchased online or at Hermès stores.


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