Goop MRKT Holiday Pop-Up Opens at NYC's Columbus Circle

Courtesy Valentino

A shopping experience that feels more like a fashionable party.

The holidays are well underway in New York City. Each day a new sign of the season appears: periwinkle lighted trees, ice skating rinks, shopping markets for macarons and homemade soaps, and even the creation of an entire winter palace on Saks Fifth Avenue’s façade. This morning the Shops at Columbus Circle offer another festive attraction with the opening of a pop-up shop from Gwyneth Paltrow’s luxury lifestyle brand and e-commerce company, Goop. Open through December 24, the shop is filled with giftable items like eco-friendly beauty products, gorgeous homewares, and an exclusive Valentino x Goop capsule collection.

Given founder Paltrow’s taste level—this is the woman who once offered a $1,000 shot glass for “stocking a bar that is as useful as it is good looking"—this is no ordinary pop-up Christmas shop. More so, it is a chic, shop-able apartment. Visitors enter a loft-style space complete with kitchen, living, and bathroom, and a well-stocked beverage selection—the West Village–based Chalait café offers complimentary matcha tea and espresso onsite daily. The furniture on display might be the most precious items on offer, all consigned for Roman and Williams by design and antique establishments such as Laserow, Olde Good Things, and Red Chair on Warren. Should you want them, the beautifully crafted kitchen stove and claw foot bathtub are yours.

Designed specifically for Goop, the Valentino collection titled "Wonder Woman" includes a star-studded, sleeveless tulle mini dress ($9,900) and a blue gabardine chino fitted jacket ($9,900) that are only available at the pop-up and on Across the store are plenty of other fashionable finds including a 3.1 Phillip Lim moto jacket–peacoat hybrid ($2,395); a flattering Stella McCartney A-line skirt in winter white ($1,790); a Carven organza dress embellished with velvet florals ($1,100); and a Fleur du Mal lace bondage triangle bra ($125). Shoes are a well-sourced a mix of platforms, sneakers, and flats from the likes of Diemme, Paul Andrew, Pierre Hardy, and Stella McCartney. 

With layers of beautiful objects on display, you could spend all day making new discoveries. Nestled among the oriental dishes and miniature teal goblets are Murchison-Hume candles (the woody "Sunday in Santa Monica" was lit during our visit, $40) as well as an impressive collection of Assouline Vintage Cocktails books ($50). Should you take the time to peek inside the Waterworks cabinetry, you might find a set of 6 vintage Rolex watches, (ranging in price from $3,995 to $10,395)—that is, unless they’ve already been snapped up. 

Goop Mrkt is open from 10–8PM Monday–Saturday and 12–6PM on Sunday; 10 Columbus Circle. Select items also available at