The line between atheleisure and haute couture is getting blurrier and blurrier by the day. Just in the past few weeks, Prada finally unveiled the products from its long-awaited collaboration with Adidas (it reimagined the sportswear brand’s iconic Superstar style and introduced a bowling bag). And that was just another example of a fashion marriage that may have seemed unlikely a decade ago. Nowadays, though, it has become the norm (and we’re totally here for it, by the way).
Need more proof? Last week, during Dior’s menswear pre-fall 2020 runway show in Miami, among a foray of bright prints and bucket hats, the brand unveiled its first Air Jordan sneaker, dubbed the Air Jordan 1 High OG Dior. Kim Jones, Dior Homme’s creative director extraordinaire, wrote on Instagram that the shoe has been in the making for an entire year.
“It is made in Italy with Italian leather, hand-painted edges, original Dior Oblique jacquard swoosh and transparent soles with the Air Dior Wings and Dior logos,” Jones wrote.
The kicks come in a white and gray color combo, or rather Dior Gray—a color the brand has adopted since its founding in 1947.
“I love mixing together different worlds, different ideas—and Jordan Brand and Maison Dior are both emblematic of absolute excellence in their fields," Jones also told Nike. "To bring them together in this special collaboration is to propose something exciting and truly new."
The sneakers will be available for purchase in select Dior stores in April 2020. And while Nike hasn’t released the official retail value of the kicks, the word on the street is that a pair of Air Dior’s may set you back as much as $2,000 which, if confirmed, will make them some of the highest-priced sneakers on the luxury market right now.
