Fashion moves at the speed of light. Designers create multiple collections a year so keeping track of the latest trends is no easy task even for a pro. Thankfully, with the introduction of “see now, buy now,” which allows consumers to purchase designer pieces within days of a runway show as opposed to waiting for months for the clothes to hit the stores, it has become somewhat easier to predict the pieces we’ll be wearing come next season.
And when it comes to selling runway pieces in real-time, Moda Operandi is without equal. That’s why for the second year in a row the online luxury retailer has launched a spring-summer 2020 runway report and it’s based on actual data such as trunk show sales as opposed to predictions only.
”To identify next season’s trends, we use a blend of sales and engagement data, pattern identification through machine learning, and traditional planning tools from our fashion and buying team,” stated Moda Operandi’s CEO Ganesh Srivats.
For example, the site was able to analyze the dominant colors of all product images from the spring 2020 collections and concluded that the top hues for next season will be orange, yellow, and shades of gray. Cool, right?!
So without further ado, here are all the looks and data-backed trends we’ll all be obsessing over come April.
Feminine silhouettes such as sweetheart necklines and corsetry will take center stage next spring. Moda Operandi’s sales analysis also shows that shoulder-grazing styles that reveal the décolletage will be all the rage.
White will be having a moment, too. The report states that 34 percent of Valentino’s ready-to-wear orders were white cotton pieces.
A more classic and understated approach to dressing is what designers offered for next spring. Think trench coats, two-piece suits, shirt dresses, and blazers.
And speaking of blazers, they accounted for thirty percent of all jackets and outerwear sold during Moda Operandi’s spring-summer trunk shows so make sure you invest in one (or three!) next season.
Here, Moda Operandi refers to “the ‘getaway’ spirit, with vacation-ready clothes.” Think exotic prints, raffia bags, and maxi dresses in bold summer hues.
And finally, sexy is back in trend. Form-fitting silhouettes, body-con tops, and revealing cutouts will make next summer even hotter.