Logos 2.0

© James Wojcik

The next generation of branded bags (from Dior, Versace, Louis Vuitton and more) is upon us.

Logo fatigue is so démodé. After the monogram mania of the ’90s and the stealth anonymity that’s defined handbag design of late, heritage fashion houses are once again offering fresh takes on their old emblems. Louis Vuitton, with arguably fashion’s most ubiquitous logo, gave its storied initials a strikingly modern face-lift. Versace traded in its usual gilded Medusa for a monotone version, a surprisingly subtle look for the maximal brand. Similarly Dior’s logo was spelled out with tone-on-tone charms on its classic Lady Dior bag.
 And, in a cheeky move, Fendi snuck its signature on miniature versions of the iconic Baguette, reimagined this season as an attachable accessory for larger, logo-free carryalls—easily removable for those days when discretion is the better part of glamour.

Fendi handbag, $3,650, and Micro Baguette, $1,550. Versace, price upon request. Louis Vuitton, $3,550. Dior, $4,300.