Chanel Opens Fine Jewelry Shop at Bergdorf Goodman

The French luxury brand just opened its first dedicated retail space for its fine jewelry outside of its own boutiques.

Coco Chanel was famously hands-on in crafting the image of her brand, inspecting each and every look from her perch atop the mirrored staircase in her apartment at 31 Rue Cambon. She even came out of retirement in 1954 to ensure her namesake remained one of the premier French fashion houses. Creative director Karl Lagerfeld has maintained that same level of quality and status, and the exclusivity that comes with, in his 33 years at the house thanks, in part, by only allowing very limited retail outside of its boutiques.

Bergdorf Goodman should consider itself lucky: Late last month, Chanel made its fine jewelry available outside its boutiques for the first time ever in the form of a dedicated shop inside the New York shopping mecca.

The storied Fifth Avenue retailer is arguably one of the best fine jewelry playgrounds, and an apt home for the French house’s designs. Last December, Bergdorf unveiled a new jewelry salon—with its own entrance on 57th Street—showcasing jewels from the likes of Buccellati, Lorraine Schwartz, Piaget, and Verdura. Pieces from Chanel’s high jewelry, classic jewelry, and watch collections will live adjacent to the salon in its own 134-square-foot space designed by It-architect Peter Marino in black, white, beige, and gold.

Among the baubles on offer are pieces from Les Icones de Chanel, a collection dedicated to Mademoiselle Chanel’s most revered motfis such as the camellia, the star, and the feather plume. The shop will also hold high jewelry pieces from its Les Perles de Chanel collection, including a stunning sautoir with twisted strands of seed pearls and a diamond bow (price upon request).

Chanel Fine Jewelry, from $1,500, at Bergdorf Goodman; 754 Fifth Ave.; 888-774-2424;