In 1946, Guglielmo Battistoni opened a tiny namesake tailor shop in a quiet courtyard just off Rome’s famed Via Condotti. The intimate atelier quickly became a favorite of stars like Charlie Chaplin, Marlon Brando, and Humphrey Bogart, who flocked to Battistoni not only for the impeccable made-to-measure shirts and suits, but for the shop’s exclusive, club-like atmosphere. More recently, Battistoni gained a new generation of fans when the brand was name-dropped in the 1999 film The Talented Mr. Ripley. (“Let me buy you a jacket. When we get to Rome, there’s a great place—Battistoni,” Jude Law’s Dickie Greenleaf tells Matt Damon’s Tom Ripley.)
Although the company’s ready-to-wear styles for men and women are available at stores like Barneys, U.S.-based clients had to travel to Italy or wait for rare stateside trunk shows to be fitted for the Battistoni’s coveted custom creations—until now. The legendary brand has opened its first U.S. flagship boutique, offering the full range of clothing and accessories, as well as bespoke services, in the heart of Beverly Hills. “For me, Beverly Hills is like the center of Rome,” says Gianni Battistoni, who has presided over the company with his sister since his father’s death in 1968. “Our first customers were movie stars, who would come to Rome to make films, so it makes sense for us to return to Hollywood.”
Situated in a prime spot on Wilshire Avenue, just across from the Beverly Wilshire hotel and a stone’s throw from Rodeo Drive, the impressive 6,500-square-foot space pays tribute to the original location, with a marble fountain entrance, dark wood paneling, 17th-century ceiling frescoes, and designated salons for tailor-made pieces. “The mood of Battistoni in Rome is to relax and meet customers and friends,” Gianni explains. “We would really like to have the same atmosphere here.”
At 9536 Wilshire Blvd.; 310-274-4500; battistoni.com.