Although owner Mark Lovas bristles at having his company, Trumaker, being pigeonholed as a shirtmaker, he made a name for himself on the back of the workaday wardrobe staple. Recognizing that a lot of men are allergic to the retail experience, Lovas had the bright idea to launch a mountain-comes-to-Muhammad service, initially limited to the Bay Area, for style-minded businessmen who want custom shirts beyond the ordinary salaryman offerings but don’t have the time for out-of-office fittings. (Using its mobile app, Trumaker sends an outfitter to your office or home for a 30-minute fitting and style consultation. All measurements are then kept online, making reordering a no-brainer.) True to Lovas’s ambitions, Trumaker has expanded into New York, its ninth market, and the product selection now includes made-to-measure blazers, as well as ready-to-wear cashmere sweaters, T-shirts, and leather accessories. Shirts, from $98; blazers, from $495; trumaker.com.
Wardrobe Upgrade: Tailored Menswear Made Easy with Trumaker
A San Francisco menswear start-up is disrupting the shopping experience for men.