Though RIMOWA has been one of the most classic luxury luggage brands since they debuted in 1898, they've also become the one of the most innovative. They were the first to release an experiential suitcase complete with actual flight time and have partnered with everyone from streetwear company Off White to Dior to create unique luggage. Now, they're venturing into the eyewear space thanks to a new partnership with Garrett Leight California Optical (GLCO).
It was announced today that the California-based eyewear brand would join forces with RIMOWA to release a special edition collection. Included will be six pairs of sunglasses, two luggage sticker sets, and a limited-edition RIMOWA x Garrett Leight California Optical Essential Cabin Suitcase in white gloss with a pair of sunglasses, a beach towel, surf wax, luggage stickers, and a luggage tag inside. All of the designs feature imagery of surf culture and the bright colors of the Californian coast.
"We're excited to team up with Garrett Leight to launch RIMOWA's first-ever eyewear collaboration," said Alexandre Arnault, CEO of RIMOWA, in a statement. "As long-time fans of Garrett Leight California Optical, we were thrilled to develop this exclusive Venice Beach-inspired set together coinciding with the California brand's 10th anniversary.
While Garrett Leight hasn't been around as long as RIMOWA, they've developed a cult following. People love their innovative designs combined with classically tailored construction made from the highest quality materials. Everything is made in the Arts District of Downtown Los Angeles using cutting edge technology.
"I always look for best-in-class partners to collaborate with, and there's truly no one better than RIMOWA when it comes to luggage. Sunglasses are an important accessory for any traveler, so partnering with them to create this experiential package for our consumers felt very organic," said Garrett Leight, Founder & CEO of GLCO, in a statement. "Paying homage to our California heritage and the legendary eras that inspired this collaboration is a perfect way to celebrate our ten years in business."
The collection is available starting March 12 with the sunglasses costing $470 each and the suitcase priced at $1,100. It will be available in select retail stores and online at RIMOWA.com and GarrettLeight.com.