Gucci Goes Carbon Neutral

Venturelli/Getty Images for GUCCI

In an effort to reduce harmful environmental impacts and support forest conservation, the legendary Italian brand will offset all Greenhouse Gas emissions from its operations.

In keeping with its 10-year sustainability strategy (2015-2025), Gucci has announced today that the brand plans to offset its Greenhouse Gas emissions and go entirely carbon neutral across all supply chains. The brand plans to meet these environmentally-conscious goals through REDD projects (reducing emissions from deforestation and forest degradation), a strategy that Gucci considers vital considering the urgency of action needed to address worsening global climate issues.

The company plans to measure its impact and progress through an annual Environmental Profit and Loss (EP&L) account. The 2025 targets include an ambitious goal of reducing GHG emissions by 50 percent.

In an announcement today, Gucci President & CEO Marco Bizzarri said, ““A new era of corporate accountability is upon us and we need to be diligent in taking all steps to mitigate our impacts, including being transparent and responsible for our GHG emissions across our supply chains. Gucci will continue to work in a smart and strategic way to avoid and reduce our impacts, while simultaneously investing in innovation as a driver for sustainability. However, in my view, this is just not enough nor will it happen fast enough given the sustainability challenges we are up against in our industry and the reality of our global climate and biodiversity crises. To address the need for urgent solutions, Gucci is setting an ambitious new precedent through our carbon neutral commitment. This is based on a clear strategy to ensure we account for all of our GHG emissions across our supply chain, act to first avoid, reduce and restore, and then offset the unavoidable emissions through important REDD+ projects.”

Currently, Gucci’s approach includes initiatives such as sourcing sustainable, low-impact materials and implementing new manufacturing efficiencies—the results of which have already yielded an avoidance of almost 450,000 tons of CO2 last year.