What's in a Name? The Inspiration Behind 9 Fashion Brand Monikers

When it’s self-selected, the question of “what’s in a name” takes on a prophetic nature.

Laura Sant
OF 10

Kiki de Montparnasse

The coquettish lingerie line pays homage to the nom de plume of artist, actress, and muse Alice Prin, whose nightclub antics helped fuel the reverie of 1920s Paris. Prin dubbed herself “Kiki” and gallivanted through the Montparnasse social scene, earning her a second nickname at age 28: the Queen of Montparnasse. kikidm.com.