What's in a Name? The Inspiration Behind 9 Fashion Brand Monikers

When it’s self-selected, the question of “what’s in a name” takes on a prophetic nature.

Laura Sant
OF 10

Acne Studios

Acne Studios, the minimalist label that serves as an emblem of Scandinavian cool, started as a creative collective working on projects as varied as film, advertising, and graphic design. The agency, whose acronym stands for “Ambition to Create Novel Expression,” evolved into a fashion collection almost by accident, after one of its founders, unbeknownst to his partners, made a pair of vintage-inspired jeans that quickly ascended to cult status. acnestudios.com.