What's in a Name? The Inspiration Behind 9 Fashion Brand Monikers

Most fashion labels shy away from too much context in their conception, instead adopting the name of their principal designer. Some bystanders assume this is a product of an ego-driven industry, some ascertain that it's simply easier: nascent brands need a moniker that can withstand changes in creative direction, funding, and the like. But there are a few outliers, those who anchor their brand to an obscure reference, sometimes unbeknownst to their consumers—and once in a while, themselves. From mentions of Jean-Luc Godard films to verses from W.B. Yeats, we rounded up nine fashion brand names with significance the cultural zealot can truly appreciate.