What's in a Name? The Inspiration Behind 9 Fashion Brand Monikers

When it’s self-selected, the question of “what’s in a name” takes on a prophetic nature.

Laura Sant
OF 10

Most fashion labels shy away from too much context in their conception, instead adopting the name of their principal designer. Some bystanders assume this is a product of an ego-driven industry, some ascertain that it's simply easier: nascent brands need a moniker that can withstand changes in creative direction, funding, and the like. But there are a few outliers, those who anchor their brand to an obscure reference, sometimes unbeknownst to their consumers—and once in a while, themselves. From mentions of Jean-Luc Godard films to verses from W.B. Yeats, we rounded up nine fashion brand names with significance the cultural zealot can truly appreciate.