While this isn’t the actress, model, and singer’s first campaign with the brand, the fragrance is a departure from the fashion house’s classic scents. Featuring dark berries, florals, and amber musk, the blend is described as bold and in line with the adventurous spirit of a Londoner.
Shot by photographer Juergen Teller, the campaign naturally took place in England’s capital, and includes a video version with Delevingne singing a rendition of ‘Maybe it’s because I’m a Londoner.’ “I really wanted for this campaign, if it’s going to be about me, about a London girl, to be involved as much as possible,” said Delevingne.
Here, she discusses her beauty outlook, being confident, and why she loves London.
Her is described as “edgier” than Burberry’s prior fragrances. How so?
"I think that it is truly a rounded smell. There is something quite earthy and musky about it, but it is this kind of fresh smell that I really love about it. I’ve smelled Her on a few of my friends and it smelled different just because of the way they wear it."
Fragrance can often evoke a memory or feeling. What is your experience with Her? Does it capture a moment or make you feel a certain way?
"I feel like with Her, it is definitely involved in the idea of what femininity is, but it also has this very masculine side to it. You know the bottle was created from one of the first male perfumes they had. The new idea of "feminine" has changed a lot. It is not just makeup and dresses. To be a strong woman doesn’t mean one thing. You can do anything you want and I feel that is what Her represents."
How has your outlook on beauty evolved since your first fragrance campaign with Burberry?
"It’s probably the longest relationship I have ever had. It has been eight years, it’s incredible. We shot this and it is just a very different style to previous things I had done with Burberry. I think Juergen [Teller] encapsulates the brand well because it’s very raw. There was not a lot of hair and makeup. My beauty philosophy is not to label yourself or care about what others things. It’s about being confident in who you are, what you wear, and what you look like."
How do you approach beauty when traveling?
"I am not someone that is so adamant on an everyday thing. I have started using anti-aging products quite a bit. I try to travel as much as possible. I’m only 26, but I travel a lot and deal with eye bags. I like having really spiky Twiggy lashes that frame your eyes. When you’re tired, people don’t see that, they’re looking at your eyelashes."
Can you share your go-to makeup look?
"I am an eye person, but it depends. Sometimes it’s just the brows, or no make-up. I like having a really good mascara. You can’t really go wrong with that. Or just having a really good concealer. It’s all you need, like a little bit under the eye. It can cover up a lot."
Your rendition of ‘Maybe it’s because I’m a Londoner,’ is really beautiful. How did that come about?
"I think that as a brand, Burberry has always taught me and opened me up, and influenced me a lot into music. They really get involved in so much of the arts, and really push for that. I kind of proposed the idea on a whim: 'I should do the song' and never really thinking it would happen, but it did. That song is so brilliant, obviously, when you hear the original it’s very English lad song, but then I just took it and did my little thing with it. And it is really nice. It is very acapella, it’s kind of rough which I like."
What do you love about London?
"London will always be my home; where my family and friends are, where my heart is. The thing I love about the London attitude is that it is bold. People are not afraid to say what they think. I have ‘Made in England’ tattooed on my foot, British through-and-through."