In looking ahead to Baselworld 2017, Bulgari went back into its past to unveil something new. Inspired by the brand’s original Serpenti Tubogas design, which debuted in 1932, the brand debuts its first-ever stainless steel five-coil watch in the style.
The Serpenti Tubogas’s Main Features
Created in the Art Deco era, the Tubogas has since become a signature technique for the brand—one that’s been applied to a variety of jewelry, watches, and accessories, including a belt Diana Vreeland famously wore as a choker. As iconic to Bulgari as the serpent itself, the high-luxury Tubogas motif finds its roots in its opposite: the flexible piping and tubing of industrial machinery.
To create a Tubogas design, master artisans at the Roman jeweler coil two long strips of metal around a steel blade, interlocking them so as to offer flexibility and eschew the need for welding.
The new five-coil watch, crafted in stainless steel, boasts a 35mm curved, serpentine case set with 38 brilliant cut diamonds, and features a black lacquered dial. A pink rubellite cabochon graces the crown, and houses a with a quartz movement within.
Price and Availability
The Serpenti Tubogas watch retails for $13,800 and will be available at select Bulgari boutiques beginning in May. 800-285-4274; bulgari.com.