What Women Want

© Patrick Swirc

As the only woman in 30 years to gain entrance into the fiercely protected world of haute couture, Bouchra Jarrar fills a unique niche.

For starters, her exceptionally crafted clothes address the everyday needs of a woman’s wardrobe as opposed to the frothy confections many couturiers offer. (Her ready-to-wear collections also eschew fashion’s hamster wheel of novelty for novelty’s sake.) Jarrar, who was Nicolas Ghesquière’s No. 2 at Balenciaga, is a tailor at heart, imbuing garments with an understated sensuality through cut and construction. The elegantly curved yoke of a trench coat gives it a delicate drape, and a ruffled peplum softens the toughness of a perfecto biker jacket. She is the rare designer who really engages with her clients and is happy to reprise popular styles. “They bring a sort of safe haven to my customers,” she explains. “The consistency and timelessness reassure them.”

At 35 Rue Boulard.