Wine and Spirits

Parcelle Has Outstanding Wines and Tricks Up Its Sleeve

This New York City wine bar has its finger on the pulse of the global beverage and hospitality industries — plus a divine crab fried rice.

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I’D BEEN TO Parcelle, a year-old wine bar on the Lower East Side, on various occasions: a Thursday evening with friends, the compact space buzzing with attractive folk seemingly all dressed in Carhartt and The Row; for a 5 p.m. work aperitivo with Departures’ new managing editor, when we had the place to ourselves, the space feeling like a living room for insiders; for a hearty multicourse meal of sweet winter squash and a luscious crab fried rice with my partner. The throughline? Each visit was perfect.

Today, I return to speak with Grant Reynolds, owner and former Delicious Hospitality Group partner, about his dynamic spot. But Reynolds — in a pair of Chuck Taylors, blue jeans, and a floppy jacket — is double-booked. Two wine reps from Zev Rovine Selections, a natural wine purveyor, have to come in for a quick tasting. “Want to taste some wine?” Reynolds asks me. We sit around an emerald spittoon (a spitting vessel with a tight-neck, so the liquid can’t splatter). Phrases like “alpine tension,” “super dialed,” and “gingery” are tossed around. Reynolds’ glass swirling is constant, a habit he even finds himself unconsciously doing with water, he sheepishly admits. “Scazzuso schicchera” is another phrase I hear from the reps, an Italian dialect for “lift your elbow and drink your face off” (or something like that) — a phrase used to characterize the lighter, more drinkable nature of some of the wines we’re trying.

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The tasting ends and I’m now thoroughly ready to settle in and talk wine. The exact opposite happens. Reynolds takes me outside, down the street, and into a small construction site — behind a door the very same shade of green as the wine bar’s. Parcelle has something new up its sleeve: beer. The space will house a specialty shop for beer and gourmet items like olive oils, cheeses, charcuterie, maybe even cigars, with a bar in the back for enjoying beer. Despite the dust, saws, and cardboard boxes, I can see it. The space has high ceilings and exposed brick. There’s lovely wood detailing and a counter laid in handsome, brown terra cotta tile. The spirit is Old World and evocative of someone who’s spent time in, and adored, the quotidian rhythms of Europe.

Beer was Reynolds’ first love; he lived in Colorado when the craft brew scene was just emerging. Since then, he admits, a lot of beers have overcomplicated themselves. “Triple coffee, chocolate-brewed stouts. It went really experimental and kind of gross. But there's a bunch of old-guard European breweries that make really elegant beers. And there are some brewers who are as skilled and passionate as great winemakers — who are making beer in places like New York and Vermont.” This is the type of beer Reynolds is interested in spotlighting. While the wine bar will hold true as a sexy evening destination, the beer bar will be for an earlier crowd, “An 11 a.m. to 8 p.m. kind of thing.”

Back at the wine bar, we talk about the front of the building — a mysterious, verdant wall punctuated by small, circular windows with a rounded doorway, à la Bilbo Baggins’ house in “The Hobbit.” The front was inspired by the wooden facades of London, a contrast to New York City’s big glass windows. “To see inside,” says Reynolds, “you have to walk through the door. We're not trying to be exclusive or anything, but I think it creates a little bubble. You're within the space.” The exterior’s creamy jade carries across Parcelle’s furniture, an entire set by Gio Ponti reupholstered in a fabric sourced by Reynolds’ friend, an interior designer named Paul Renwick. They landed on their exact shade of green when Reynolds saw a Prada jacket of the same hue. A lighter, more electric green embroiders the wall coverings: whimsical flora inspired by artist Clara Kirkpatrick’s illustrations.


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Despite the visit from the natural wine purveyors, Parcelle does not identify as a natural wine bar. But that doesn’t mean Reynolds isn’t interested in the genre. “Right now, because of importers like them, natural wine is getting less avant-garde,” he says. “There are certain producers where it’s not about how weird and crazy the wine tastes. It's more about how they farm and the sustainability of it.” Reynolds’ background is pretty classic, evident across Parcelle’s offerings, which include super blue-chip collectibles from Bordeaux, Champagne, and Burgundy. However, ultimately, Parcelle’s menu is built off what the team likes to drink — largely French and Italian wines, with a sprinkling of producers from other parts of the world. The offerings skew lighter and more drinkable, bottles not really meant to age, while their online retailer also includes some collectibles.

Reynolds says that we’re experiencing a pendulum swing in wine and food: Flavors are getting lighter and brighter, a trend stemming from a reaction to wine in the ’90s and early 2000s. “Wine was pushing itself to be big and rich — so white wines were oily, creamy, and floral. And red wines — this idea of a big, bold red was at its peak.” These powerful wines were hard to drink. “It's the same thing with food. Food is now less about butter, cream, and rich, thick stocks. It's all about olive oil, raw vegetables, vinegars, and fermentation. It's the same correlation happening with big and rich wine to now light and acidic wine.” According to Reynolds, we’re now beginning to arrive at a flavorsome middle ground.

You can feel this balance across Parcelle’s stunning food menu designed by chef Ron Yan, featuring two categories: snackier classics and full-meal dishes, with some on the delicate side (“bluefin tuna + heirloom tomatoes” or “Japanese cod + pickles”) while others are deeper and richer (“spicy mussels + bacon” or “lamb shank + curry”). Chef Yan, of Chinese heritage and hailing from Beijing, Toronto, Hong Kong, Dallas/Plano, and Austin, takes a globally-inspired approach to his dishes. Take the crab fried rice: “It’s awesome with a whole bunch of different white wines,” Reynolds nods, excitedly. “A fancy bottle of white Burgundy or a super-salty kind of natural Spanish white wine.” He bemoans the Eurocentricity of food programs in most wine bars. “Every wine bar is Parisian-inspired. Yet China and Japan are some of the largest buyers of everything from natural to collectible wines. And I promise you, they're not like, ‘I have to have this Burgundy with a French dish.’ Ron brought in these amazing little Chinese sausages, and they’re going to be so good with this section of Italian wines because they’re fatty, umami, and have all these flavors. These kinds of flavors just work well with wine. I learned that through Ron.”

I ask Reynolds about his best memory at the bar. Turns out, the first meal they served was for Mike D from the Beastie Boys, “a super smart wine drinker and wine collector.” Mike D hit up Reynolds looking for a place to conduct an interview over a great bottle of wine, casual food, and good vibes. “‘I built this space exactly for that reason,’" Reynolds replied. “I canceled all my meetings that day, took care of them, served them. Ron cooked an amazing spread of food.” It fulfilled the hope Reynolds has had for Parcelle since its inception: “A place where you can come and hopefully drink the best bottle of wine of your life in a room that's fun.”

A Few of Grant Reynolds’ Favorite Things

An Unsung Varietal: Northern Rhone Syrah

“It's an old-school, old-wine region that sommeliers are obsessed with but isn’t really on consumer radars. It checks all the boxes: not too big, not too light, goes with a variety of food, often pretty inexpensive, relatively readily available. Syrah has an unfortunate association with Cote du Rhone in people's minds. Cote du Rhone has done a good job of branding itself as France's cheapest red wine, but Northern Rhone is a totally different grape in a totally different region. For me, Northern Rhone Syrah should be a staple on every wine list and in people's minds as the quintessential, savory, medium-bodied, super drinkable, affordable red wine out there.”

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Our Contributors

Sophie Mancini Writer

Sophie Mancini is an editor at Departures. Born and raised in New York City, she holds a degree in creative writing from Johns Hopkins University and has a background as a writer in brand and editorial.

Matt Dutile Photographer

Matt Dutile is a New York City–based photographer and director. He grew up in a small New Hampshire farm town before venturing west seeking buried treasure, as most explorers do. He’s a problem solver, storyteller, experience maker, and moment creator. Sometimes he rhymes. Mostly he smiles.

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