From Our Archive
This story was published before Summer 2021, when we launched our new digital experience.

Watchmaker IWC Schaffhausen Opens Its First U.S. Flagship

MOST READ
The Hoodie of the Future

Fashion

The Hoodie of the Future

British clothier Vollebak makes garments for today’s superhero.

Sohm looks at the color and how fine the mousse is — the fine streams of bubbles — a sign of great quality.

Wine and Spirits

How to Drink Grower Champagne

Legendary sommelier Aldo Sohm on rarer bubbles.

A Classic Martini

Wine and Spirits

A Classic Martini

A drink from New York City’s Bemelmans Bar at the Carlyle Hotel


Courtesy IWC Schaffhausen

Opened April 25, the Swiss watchmaker IWC Schaffhausen’s first U.S. flagship, on Madison Avenue, is the company’s largest outpost worldwide (3,000 square feet) and features themed rooms for each of its six watch “families”: Aquatimer, Portofino, Ingenieur, Da Vinci, Portuguese and Pilot’s Watches. Each room reflects the spirit of its appointed collection. The Aquatimer room recalls the ambiance of a deep-sea dive, with scuba equipment and floor-to-ceiling underwater photography; the Pilot’s Watches display includes a flight simulator. Also worth checking out is the IWC Collection, a specially curated selection of accessories and adventure gear encompassing items like a professional diving kit (to match the Aquatimer Automatic 2000) and a remote-control airplane. With the exception of the Hong Kong store, this high-octane collection is only available at the Madison Avenue flagship. At 535 Madison Ave.; iwc.com.

Newsletter

Let’s Keep in Touch

Subscribe to our newsletter

You’re no longer on our newsletter list, but you can resubscribe anytime.

Come On In

U.S. issued American Express Platinum Card® and Centurion® Members, enter the first six digits of your card number to access your complimentary subscription.

Learn about membership.