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This story was published before Summer 2021, when we launched our new digital experience.

TheWirecutter.com Knows Gadgets

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Peter Marino, the Architect King of Fifth Avenue

Design

Peter Marino, the Architect King of Fifth Avenue

Saving humanity’s live retail experience from the cold metaverse — one dazzling...

Remixing Poland’s Past

Design

Remixing Poland’s Past

With sleek contemporary designs, Krakow’s Paradowski Studio nods to history.

Perfectly Packed

Fashion

Perfectly Packed

Troubadour’s Embark Duffle is the unintentional diaper bag of your dreams.

The idea behind TheWirecutter.com is simple: Forget the newest release that’s soon to be obsolete. What are the all-time best products? The site, which bills itself as a “Casey Kasem Top 40 if Casey Kasem were a geek,” was founded late last year by Brian Lam, former editor of the popular tech website Gizmodo. While most tech publications cater to nerds, The Wirecutter is the layperson’s resource, having published more than 100 reviews on everything from laptops (the 13-inch MacBook Air) and smartphones (the iPhone) to juicers (the Omega 8003) and vacuums (the Dyson DC28 Animal). Each review, written by established tech journalists for magazines like Popular Mechanics and Wired, is backed by hours of independent research as well as interviews with experts. It’s such a straightforward premise, it’s a wonder it took this long for someone to do it. “Sometimes the best ideas are right in front of our noses,” says Lam.

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