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June 25, 2012

Martha Stewart CraftStudio App for the iPad

By Maud Doyle | Technology

Martha Stewart CraftStudio app
Photo courtesy Martha Stewart CraftStudio

If campiness is the new elegance, the just-launched Martha Stewart CraftStudio app is out to spread the word. Debuted last week, the handiwork of Martha Stewart Living Omnimedia and production studio Happy is a workshop for cards and pictures that has the potential to reinvigorate the often dull e-mails sent to organize parties that are anything but. If summer is the time for laid-back, sunny indulgence with brightly colored cocktails, why send an invitation for an evening of croquet in Newport without stamping it with beautiful borders? Or send a postcard from Cappadocia without the added thrill of hi-resolution glitter? Best of all, CraftStudio gives us a chance to use our hands without getting hole-punched bits of paper in the carpet. $4.99, free for a limited time. Available for download at the App Store.