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June 21, 2013

Burberry’s Digital Kisses

By Erin Schumaker | Technology

Burberry, with the help of Google, launched its new Burberry Kisses promotion last week—its latest in a series of digital initiatives—that allows fans to send imprints of their own kisses to loved ones anywhere in the world. Using a smartphone (computer users need to use the Google Chrome browser), kiss bestowers simply log on, press their lips to the touchscreen, include a personalized message and send. There is even an option to add a Burberry lip color to the virtual pout. Google Earth and Street View technologies track the animated message in real time as it travels to its recipient. Now that’s instant gratification. kisses.burberry.com.