= Exclusive content for American Express Platinum Card® members. ?



May 30, 2012

Fendi Fêtes the Baguette with an Anniversary Book

By Jordan Kisner | Style

Fendi Fêtes the Baguette with an Anniversary Book
Courtesy FENDI

There are few handbags as iconic as Fendi’s Baguette. The petite, simple design, meant to be tucked casually under the arm like its French namesake, has seen infinite takes on the original in materials like leather and crocodile skin and festooned with intricate embroidery, Damien Hirst’s famous spots and Jeff Koons’ graphics. Now, as the bag reaches its 15th birthday, the company is celebrating with a book called Fendi Baguette (Rizzoli; $125). The tome (out in June) features 250 photos of the Baguette’s many variations as well as essays and tributes from acolytes like Sarah Jessica Parker, Museum of Modern Art senior curator Paola Antonelli and Italian architect Quirino Conti. If you see an out-of-circulation style within the pages that strikes your fancy, take heart: Fendi is rereleasing six designs on June 1, including a mirrored style from 1997 and a yellow beaded one from spring/summer 2000. 677 Fifth Ave.; 212-759-4646; fendi.com.