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October 21, 2013

Shopping Spotlight: My Wardrobe

By Ingrid Skjong | Shopping

Shopping Spotlight: My Wardrobe
Courtesy of My Wardrobe

Carmen Borgonovo knows exactly where to locate the most fashionable finds. And as fashion director of the London-based online shopping destination MyWardrobe.com, Borgonovo—who was formerly senior style editor at Harper’s Bazaar UK and an accessories editor at Vogue and is a regular contributor to Elle—uses her insider knowledge to bring the best of the fashion world to her audience. Here she chats about the site and what she’d like to wear now.

Q: What is the key to successful fashion e-commerce?
Online shoppers are extremely savvy. They’re looking for sites that are a step ahead and bring something unique and exciting to the market. New brands and carefully curated product offering is an important part of this, but impeccable customer service and a seamless shopping experience are all essential. We like to think that we act as our customers' best friend.

Q: How does My Wardrobe set itself apart?
We focus on offering our customers a unique curation of up-and-coming, emerging and established designers, ensuring that we stand out.

Q: You recently made the fashion-week rounds. What caught your eye?
There have been some truly beautiful collections on the runways this season. From New York, Emilia Wickstead, Thakoon and Proenza Schouler. In London I loved Meadham Kirchhoff, 1205, J.W. Anderson, Simone Rocha, Eudon Choi and Huishan Zhang. Prada and MSGM were highlights for Milan.

Q: What will you add to your own wardrobe?
Culottes for spring!

Q: And what excites you about fashion right now?
The beauty of fashion is that it’s always changing and evolving. It’s wonderful to see young designers growing from emerging talent to become global names. That’s what inspires me each season.