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Online Art-Buying 101

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Buying art is an art form in itself, and nonexperts who are starting personal collections may need a few trusted tastemakers to advise them, especially when it comes to contemporary works. For beginners, there is ExhibitionA.com, a just-launched website headed by Bill Powers (owner of Half Gallery on New York's Lower East Side), fashion designer Cynthia Rowley and cofounders Laura Martin and Gabby Munoz. Every week the site offers a limited-edition print by a renowned contemporary artist such as David LaChapelle or Richard Phillips, whose well-known "Der Bodensee" prints-an upside-down close-up of a woman's heavily made-up face-were available in January. The prices are in the three-figure range, and each sale closes after one month (or sooner, if the pieces sell out). The new selection, a stark Terence Koh rooster print, went up for sale February 7; soon to follow are by works from Steve Powers, Olivier Zahm and George Rahme. And for those seeking to learn collecting from the pros, the site also has a blog that features interviews with prominent collectors like Simon de Pury, Waris Ahluwalia and Robert and Cortney Novogratz. exhibitiona.com.

Photo courtesy Exhibition A

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