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September 17, 2013

A New Flagship on Madison Avenue

By Ingrid Skjong | Shopping

A New Flagship on Madison Avenue
Courtesy of Anya Hindmarch

For handbag and accessories designer Anya Hindmarch, opening her new flagship on Madison Avenue in New York meant much more than simply filling a room with inventory. “I want people to feel comfortable, curious and loved!” exclaims the British designer, whose first store on London’s Walton Street, opened in 1987, paved the way for her 58 current locations worldwide.

The boutique, a move from her original NYC shop on East 60th Street, is the first in the United States to house both her seasonal and bespoke collections. The entire store has the feel of an artist’s studio, thanks to British architect/interior designer Ilse Crawford (the catalyst behind projects like Ett Hem hotel in Stockholm and Soho House New York). It’s a creative ambiance that was no accident.

“I wanted to recreate the sense of the design studio and have the craftsmen working in the store to reconnect the customer to how things are made,” says Hindmarch. “People have become too removed from the process. The craftsmen are the heroes in luxury, not the celebrities wearing the product.”

The custom arm—situated on the second floor of the two-story space—houses a workshop and craftspeople, who personalize leather pieces (boxes, wallets, luggage, key fobs) with messages, names, photographs or drawings in front of customers. Hindmarch would have it no other way. “It is about sealing a moment in time and making something to treasure,” she says. 795 Madison Ave.; anyahindmarch.com.