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This story was published before Summer 2021, when we launched our new digital experience.

Mauboussin Debuts A New E-Commerce Site

© Courtesy Mauboussin

Last week French jewelry firm Mauboussin opened the doorsof its shop on Madison Avenue in New York to celebrate the launch of its newe-commerce site, mauboussin.us. Guests filled all three floors of the townhouseboutique to snack on macarons, sip La Caravelle Champagne and peruse the newcollections, which include large candy-colored amethyst and citrine cocktailrings and diamond necklaces and bracelets done in Mauboussin’s signature shootingstar. The Manhattan boutique, which opened in 2008, is the company’s first Americanflagship and houses its colored-stone, diamond and watch collections on thefirst two floors, while the third floor serves as its bridal salon.

The online shop, meanwhile, is an ode to Mauboussin’sflagship on the Place Vendôme. Most of the collection will be available online,though the emphasis is on the company’s steel-and-diamond watches (from $545)and popular cocktail rings (from $1,100), which come in sapphire, amethyst and citrineand have poetic names like Couleur Baiser (Kiss of Color) and C’est Toi la Star (You’rethe Star).

Mauboussin, 714 Madison Avenue; 212-752-4300; mauboussin.us

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