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May 18, 2011

London: Burberry Brit Opens in Covent Garden

By Departures Dispatch | Shopping


Burberry's two-year old Brit line has a chic new London home—and its first European location—at Burberry Brit in Covent Garden, which opened May 12 with a Champagne party and concert to kick off its collection of casual weekend wear for men and women (think quilted safari jackets and jersey tees sporting the signature Burberry check print). The label has a young, hip and tech-savvy following, and in addition to showcasing the fashion looks on shiny-black lacquer and polished chrome hardware, the space also embraces synergies with other mediums. For example, it has been outfitted with an enhanced audio system for stage performances, touch-screen video walls that play show footage and live-stream content, and iPod docking stations in every dressing room so that guests can enjoy their own playlists. At 41-41 King St.; 44-203/425-7020; burberry.com.

Photo courtesy of Burberry