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April 20, 2011

London: Assouline Opens Up Shop

By Sarah Smith | Shopping, Books


The new boutique from publishing house Assouline, which opened April 15 in London, is much more than a simple bookstore. Assouline Books, Gifts & Lounge, a 1,000-square-foot space set within the venerable Liberty of London department store, is really a cultural salon of sorts. With more than 1,000 Assouline titles in stock, on topics ranging from fashion, art and design to history to travel and food, the shop also offers a collection of vintage tomes that guests can peruse at the classic library table. In addition to the books, the boutique also has literary gift items, like leather book bags, vintage bookends, candles with a "library" scent and a limited-edition Goyard trunk that can shelve up to 100 books. Whereas most libraries forbid food or drink, here it's encouraged: The lounge serves shoppers French Champagne, Italian and Turkish coffee and a variety of teas and homemade sodas. Regent St.; 44-207/573-9680; shopassouline.com.

Photo Courtesy James Harris for Assouline