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January 26, 2012

John Lobb’s New Store

By Jordan Kisner | Shopping

Courtesy John Lobb.

John Lobb, the illustrious bespoke bootmaker, has made a move, relocating its New York address from 680 Madison Avenue to 800 Madison Avenue. The new boutique is more spacious, with an upper level that will be turned into a private, full-service bespoke salon. But why only six blocks uptown? “The fact that we remain on Madison is important to us,” says Renaud Paul-Dauphin, the company’s CEO. “Madison has always been our address in New York and it will stay our address.” Paul-Dauphin and his team will be toasting the new boutique tonight at a cocktail reception in the store, where illustrator (and artist behind the recent John Lobb ad campaign) François Avril will be on hand to sign copies of his sketch of the store.

The event will also mark the debut of the Smooth Collection, a new five-piece bespoke line. “It has all the quality and handwork that we do in our made-to-measure atelier, but it has a younger sentimentality and a sportier feel,” says Paul Goring, Director of Operations for John Lobb. Additions to the new line are on the horizon, but for now, there’s enough to celebrate. 800 Madison Avenue, 212-888-9797; www.johnlobb.com.