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Paying Homage to Pastoe

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Courtesy of Kunsthal Rotterdam

From February 23 through June 2, Kunsthal Rotterdam will host a retrospective to celebrate the 100th anniversary of the Utrecht-based Dutch furniture brand Pastoe. “Like Pastoe” —curated by Anne van der Zwaag, who has worked with many of the country’s premier art institutions, including the Nederlands Fotomuseum and the Museum Boijmans Van Beuningen—showcases the company’s long-standing tradition of starkly simple yet high-quality design and craftsmanship.

Visitors will be treated to some of the brand’s most iconic achievements—birch-wood furniture from the ’50s by Cees Braakman, Aldo van den Nieuwelaar’s Amsterdammer cabinets, the architectural leather lounge chair by Belgian designer Maarten Van Severen—and explore some of the brand’s numerous partnerships with creatives such as Shigeru Uchida and Scholten & Baijings. “Pastoe fits perfectly into the Dutch tradition of minimalism and reflects a sobriety that is characteristic for the Dutch’s Calvinistic mentality,” explains van der Zwaag. “This makes it a landmark in the Dutch design field.”

Photographs and advertisements (posters by illustrator Dick Bruna, photography by Cas Oorthuys) give context to Pastoe’s legacy. A jubilee publication, written by van der Zwaag and Gert Staal and designed by Dirk Laucke, provides more information with interviews and analysis. But the ultimate goal is to ensure that the project underlines the brand’s true legacy—an indelible mark on Dutch design. February 23 through June 2; Westzeedijk 341; kunsthal.nl.

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